Localization generally includes adaptation of several elements, including:

- Measurements (e.g., miles to kilometers)
- Currencies (e.g., dollars to euros)
- Date, address and phone number formats
- Time formats
- Graphics
- Colors
- and more

To better understand localization, let’s look at an example with U.S. and British English. Do you need to translate between these two languages? Obviously not, but you do need to localize between them because there are many differences, such as spelling (e.g., the -or suffix in U.S. English becomes -our in British English), grammar (e.g., the verb burn has an irregular past tense in British English (burnt) but not in U.S. English (burned), terminology (e.g., apartment in U.S. English and flat in the U.K.) and cultural, of course (e.g., people play soccer in the U.S. and football in the U.K.).

Localization is a powerful marketing tool because it focuses on adapting a product to its target audience and its local market. It focuses on what works commercially and accounts for a product’s local consumption habits.

We will always ask you to indicate where your main target audience is located in order to localize translations appropriately. For example, when you want a translation into Spanish, we help you choose the right variant between Spain from Spanish and from South America.

To successfully localize your project, we work with linguists who are experts in your industry, understand the cultural differences (symbols, colors, references, etc.) and translate exclusively into their native language. They collaborate with our localization engineering team, technical experts who are ready to get to work on your sites, software or video games.