

2005
We have been in the market since 2005.
200+
We have already served many important clients so far.

Language Localization

Localization generally includes adaptation of several elements, including:
- Measurements (e.g., miles to kilometers)
- Currencies (e.g., dollars to euros)
- Date, address and phone number formats
- Time formats
- Graphics
- Colors
- and more
To better understand localization, let’s look at an example with U.S. and British English. Do you need to translate between these two languages? Obviously not, but you do need to localize between them because there are many differences, such as spelling (e.g., the -or suffix in U.S. English becomes -our in British English), grammar (e.g., the verb burn has an irregular past tense in British English (burnt) but not in U.S. English (burned), terminology (e.g., apartment in U.S. English and flat in the U.K.) and cultural, of course (e.g., people play soccer in the U.S. and football in the U.K.).
Localization is a powerful marketing tool because it focuses on adapting a product to its target audience and its local market. It focuses on what works commercially and accounts for a product’s local consumption habits.
We will always ask you to indicate where your main target audience is located in order to localize translations appropriately. For example, when you want a translation into Spanish, we help you choose the right variant between Spain from Spanish and from South America.
To successfully localize your project, we work with linguists who are experts in your industry, understand the cultural differences (symbols, colors, references, etc.) and translate exclusively into their native language. They collaborate with our localization engineering team, technical experts who are ready to get to work on your sites, software or video games.
- Websites
- Web and Mobile app
- Computer software
- Video games
- eLearning programs
Contact us
Attractive articles updated daily basis
- 5 de May de 202542 LikesRenato Albani chega com espetáculo “Novo Show” no Rio de Janeiro nesta sexta-feiraComediante inicia turnê nacional e internacional e já conta com sessões extras em diversas cidades do Brasil e da Europa....
- 26 de July de 2024317 LikesBia Haddad é a segunda celebridade mais associada às marcasEstudo da TroianoBranding aponta que, entre personalidades reconhecidas por mais de 2 mil pessoas no Brasil, só o chef de...
- 23 de July de 2024320 LikesMaior evento de tecnologia blockchain, ativos e finanças digitais da América Latina Retorna ao Rio de JaneiroTerceira edição do evento acontece nos dias 24 e 25 de julho no Expo Mag (more…)
- 29 de May de 2024382 LikesComo ser um profissional no mercado bilionário de e-sportsO faturamento da indústria chegará a US$ 211,2 bilhões em 2025, segundo a Newzoo, maior consultoria especializada nos números do...
- 28 de May de 2024236 LikesNova revolução on-line: como a Web3 impacta setores-chaves da sociedade?Da saúde ao esporte, Web3 já figura em diversos segmentos e promete mais transformações à frente; entenda mais detalhes. (more…)
- 20 de May de 2024252 LikesEmpresa de tokenização lança solução para instituições financeiras construírem contratos inteligentes em total conformidade regulatóriaNova funcionalidade desenvolvida pela Infratoken permite que as Instituições Financeiras construam as regras de compliance que irão reger os ativos...